What is the use of using keyword prominence?

Keyword prominence works on the principle of the location of the given keyword in the HTML source code and the web pages.

It depends on the availability of the word, higher the word in a page more prominence/weight it will have.

The weight is being assigned by the search engine and the result also comes out on the basis of the keyword prominence.

The location is also very important of placing of the keywords in the individual HTML tags.

The tags like , , etc. can be used to contain the keywords that can increase the results according to the user’s point of view.