Internet Marketing Job

Softsol India Private Limited

MBA preferred 2+exp

Internet Marketing and SEO Specialist, India Responsibilities: Develop and implement an SEO strategy including identifying keywords Evaluate current websites and make recommendations for search optimization of content, navigation, and both inbound and outbound linking Develop action plans for achieving and measuring SEO success, including determining key metrics and processes for measurement and optimization Define and execute on-page optimizations including meta elements such as page title, page heading hierarchy, image alteate text, link and anchor text, and description Collaborate on development and execution of relevant landing pages Stay abreast of major changes in Google and other top search engine algorithms and make recommendations for website changes based on these Analyze search traffic, making recommendations to increase conversions and overall site improvement and monitor site performance for potential errors which could impact search ranking Review and make recommendations to optimize existing and new corporate content including but not limited to web content, blogs, collateral, and press releases Work with web team to implement sitemap in both HTML and XML Ensure websites can be indexed accurately and verify they have been indexed by Google Make recommendations for social media strategy as it pertains to SEO May evaluate need for and make recommendations on PPC campaigns through Google AdWords May assist in email marketing and other demand generation activities Qualifications: Bachelors or equivalent degree required; MBA preferred 3+ years of experience in online marketing with a successful track record, either in-house or at an agency/consultancy Minimum of 2 years of experience in SEO and SEM with proven ability to raise search rankings Advanced knowledge of Google Analytics, SEOmoz, Google Webmaster Tools and other analytics programs Deep understanding of latest Google algorithms including Penguin and Panda, and how they affect SEO Ability to research, discover , and analyze keywords Understanding of HTML, XML, CSS, and code structure as it relates to SEO Experience with LeadFormix, Salesforce.com or other marketing and sales automation platforms preferred Understanding of how social media can advance SEO efforts is desirable Familiarity with Google AdWords and other SEM programs is also preferred Experience in email marketing and other demand generation activities would be useful