When you click Link in the Post Editor toolbar to hyperlink text, you’ll notice a new option about adding a rel=’nofollow’ attribute. Checking this box means that you don’t want this link to be considered when web crawlers are searching for information they’ll use to index your page.
You might want to check this box if you don’t fully trust the content you’re linking to, the link is a paid link, or simply to deprioritize this link so that web crawlers can focus on your blog’s other content. Remember that web crawlers look through the information on your blog to determine your search rankings, so deciding what information they consider affects how people find your blog.
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